FCA US LLC Dealer Diversity Program - Women Dealers

Our Vision

FCA US LLC has a long standing enterprise wide commitment to diversity and inclusion that dates back to the 1963 addition of our first minority dealer in the post-World War II era. Realizing the value of training as early as 1968, 3 minority dealer candidates were identified for Chrysler dealer training. In addition to a focus on increasing and sustaining our minority dealers, we have a culture of inclusion for all of our dealers and ensure representation of minorities for profitability conferences, customer experience coaching, business development pilots and networking opportunities to share best practices. Currently, our minority dealers are some of our most profitable dealers and we are committed to ensuring their financial viability and succession for the future.

Dealer Network Diversity team

Bill Peffer

Senior Vice President - Head of North America Network Development

Carl Lally

Vice President National Dealer Placement

Eric Wong

Senior Manager — Dealer Market Representation, Diversity & Technology

Wing Chu

Manager — Dealer Network Planning & Dealer Diversity Strategy

Wadette Bradford

Manager — Dealer Network Diversity & Investments

Our commitment to diversity within our dealer network is essential for reflecting the rich tapestry of the communities we serve, positioning us as the OEM of choice for potential dealers and candidates. By fostering strong relationships and embracing inclusivity, we will enhance our brands, strengthen community ties, and drive sustainable growth, reinforcing our leadership in the industry - Bill Peffer

It is more important than ever that our dealer principals reflect the communities in which they do business. My dedication to diversity is to intentionally be inclusive.

Bill Peffer

Senior Vice President - Head of North America Network Development

Improving the diversity of our dealer network starts with having a strong bench of qualified candidates who are excited to represent the FCA US LLC brands and products. If you are interested in learning more about the successes FCA US LLC brands have had in the market place and want to join the family, I would encourage you to reach out and learn more about available opportunities. - Carl Lally

Improving the diversity of our dealer network starts with having a strong bench of qualified candidates who are excited to represent the FCA US LLC brands and products. If you are interested in learning more about the successes FCA US LLC brands have had in the market place and want to join the family, I would encourage you to reach out and learn more about available opportunities

Carl Lally

Vice President National Dealer Placement

Our focus is to continue developing and implementing strategies to ensure stable growth in diversity representation as we work in tandem to support the success of minority owned FCA US LLC dealerships. - Eric Wong

Our focus is to continue developing and implementing strategies to ensure stable growth in diversity representation as we work in tandem to support the success of minority owned FCA US LLC dealerships.

Eric Wong

Senior Manager of Dealer Market Representation, Diversity & Technology

Among all automotive manufacturers, FCA US LLC had one of the largest net gains of minority owned dealerships in 2018

Supporting diversity is not only a moral imperative, but a pragmatic necessity in today's and tomorrow's workplace. Only through the benefit of diverse backgrounds, perspectives and talents can a global organization like FCA US LLC survive and thrive in the future. - Keith Yancy

Supporting diversity is not only a moral imperative, but a pragmatic necessity in today's and tomorrow's workplace. Only through the benefit of diverse backgrounds, perspectives and talents can a global organization like FCA US LLC survive and thrive in the future.

Keith Yancy

Director, FCA US LLC Performance Institute

FCA US LLC's minority owned dealerships have increased by 57% since 2010

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Contact us: dealerdiversity@stellantis.com