Our Vision

FCA US has nearly 100 women dealers who own more than 50% of their dealerships. FCA has a longstanding history of focusing on diversity. Additionally, women have been included in dealership ownership training for more than three decades. Our vision for our dealer network is to be a reflection of the community and surpass our customers expectations.

FCA Corporate Diversity Awards

  • FCA US Engineer Earns 2019 Black Engineer of the Year (BEYA) Special Recognition Award
  • FCA US marked 25 Years as Exclusive Sponsor of the National Black MBA Association Graduate Student Case Competition 2018
  • 19 FCA US “Women of Color” Earn Recognition at Annual Women of Color STEM Conference 2018
  • FCA US Recognized as Top Employer for Hispanic Women 2018 by Latina Style Magazine
  • FCA named a 2018 America’s Top Corporation for Women’s Business Enterprises from the Women Business Enterprise National Council
More than 2000 women work in FCA dealerships FCA women dealers outperform the general dealer body in service satisfaction

FCA Women Dealers:
Rita Case

Bio image of Rita Case

Rita Case is Chief Operating Officer & President of the Rick Case Automotive Group which is celebrating its 57th year in business and produces over $1 Billion in annual sales and employs over 1,200 associates.

With 16 dealerships in Florida, Georgia and Ohio, the Rick Case Automotive Group offers Maserati, Acura, Audi, Hyundai, Volkswagen, Kia, Mazda, FIAT, Alfa Romeo and Honda Automobiles & Motorcycles.

Known for raising over $50 million for non-profit groups, Rita has received numerous awards such as the “National Dealers of the Year” by USA Today; Ernst and Young “Entrepreneur of the Year” and Automotive News “Top 100 Leading Women in the Automotive Industry” Award. Recently, Rita was inducted into Nova Southeastern University’s (NSU) H. Wayne Huizenga College of Business and Entrepreneurship 2019 class of the Business Hall of Fame and is one of only 3 other women in its 30 years history to receive this prestigious honor.

Rita has been a pilot since age 16 and actively flies her Honda jet to visit her dealerships. Rita and Rick have two grown children who also work at Rick Case Automotive, Ryan and Raquel, plus three wonderful grandchildren.

NAMAD and IHSMarkit Diversity Volume Leadership Awards

2019 AWARDS (Based on 2018 Model Year)

  • Jeep Cherokee - African American Volume Growth Leader
  • Jeep Compass - Hispanic Volume Growth Leader
  • Jeep Compass - Women Volume Growth Leader
  • Jeep Compass - Ethnic Millennial Volume Growth Leader

FCA Women Dealers:
Liza Borches

Bio image of Liza Borches

Liza Borches is a 4th generation President and CEO at Carter Myers Automotive (CMA) who helps them grow and expand from 3 dealerships to now 15 dealerships in 5 cities representing 17 new car franchises.

Liza believes in the value of her team and CMA is not only a family owned business but also employee owned through a unique Employee Stock Ownership Plan (ESOP). Liza knows a company with such a large footprint really impacts lives. CMA is comprised of 675 associates and dealerships in 5 markets: CMA’s Colonial Chevrolet, CMA’s Colonial Honda, CMA’s Colonial Hyundai, CMA’s Colonial Subaru, and CMA’s Colonial Kia in Richmond; CMA’s Colonial Auto Center, CMA’s Colonial Nissan and CMA’s Volvo Cars of Charlottesville in Charlottesville; CMA’s Valley Honda, CMA’s Valley VW, CMA’s Valley Nissan, CMA’s Valley Chrysler Dodge Jeep Ram and CMA’s Valley Subaru in Staunton; CMA’s Skyline Chrysler Dodge Jeep Ram in Woodstock; CMA’s Williamsburg Ford in Williamsburg, VA.

Liza joined CMA after 6 years with American Honda Motor Company. She has many philanthropic endeavors to include being the co-founder of Women United, a collective giving organization founded in 2005 that has raised over a half million dollars for local non-profits serving women and children in her community.

Liza has been recognized with numerous industry and community awards to include Automotive News “Top 40 Industry Leaders under 40” for 2013 and in 2019 Liza, was also honored with the Top Leadership Award in Richmond by the Richmond Times-Dispatch.

Liza serves on the board for the Virginia Auto Dealers Association and was appointed by the Governor as a member of the Motor Vehicle Dealer Board. She is involved in many of the manufacturer dealer advisory boards and sits on the National Product committee for both Nissan and Volvo.

More than 30 women have majority ownership of their dealership
Customer First Award For Excellence 2019 - Women Dealers